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Meet the Qualtrics Experience Management PlatformTM

The Qualtrics XM Platform? is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

Collection + Conversations

Qualtrics is everywhere your people are

Engage with stakeholders in a natural way at every meaningful touchpoint, no matter how or where their experiences occur.

Powerful, beautiful X-data collection

The world’s best XM platform comes with the world’s best survey platform. It has every feature you can dream of: 100+ question types, sophisticated logic, randomization, scoring, translation, and hundreds of other advanced features. Launch with beautiful pre-built themes or create your own. Qualtrics lets you create engaging conversations that are as beautiful as your branding.

Any channel, any conversation, any time

Engage respondents in the way they communicate. One channel? Covered. Ten channels? Covered. From voice calls and social media feeds to traditional survey feedback, Qualtrics xSTREAM unlocks your X-Data wherever it’s found. It gives you more ways to reach your customers than ever before: from online to offline, desktop, mobile, social, even connected devices—converse with your stakeholders across every channel they use.

Participant management made easy

Got your own respondents? We’ll help you manage them. Need some respondents? We’ll help you find them. Qualtrics has all your participant management needs covered from recruitment, to global opt-outs, to incentive fulfillment. Boost response rates and improve research quality & productivity.


Analysis + Decisions

Sophisticated analysis — no stats degree required

Better decisions come from better analysis, and with Qualtrics better analysis is built in. No more waiting, no more paralysis, just a few clicks to better decisions.

Advanced data processing

Stop exporting, start understanding. With response weighting, customized variable creation, and 30+ values per variable, you can process even your complex data sets from right within Qualtrics. New responses? Changing variables? No problem. Never export again.

Intuitive statistics

Take your confidence level to 100%. Complicated data sets don't phase us. Simply choose the variables you want to analyze: Qualtrics automatically runs the right statistical tests and surfaces the strongest relationships. Yes, automatically. We even suggest the right visualizations for your data. Did we say automatically?

Easy reports + role-based dashboards

Put accountability front and center. (Sorry, slackers.) Every user sees dashboards tailored for their role, so everyone knows what to do—from C-suite to the front lines. Qualtrics drives visibility, action and accountability at every level of the organization.

Action + Improvements

Become your company’s action hero

With great power comes great opportunity. With automatic alerts, action planning, and closed-loop ticketing, we do the hard work, and you get the chorus of praise.

Customized automatic alerts

Qualtrics delivers alerts on your phone, in your inbox, on your wrist, wherever you need them. Notify the right people automatically based based on their roles and departments with AI-based Smart Routing, and track individual and team performance, all on the Qualtrics platform.

Close the loop at scale

Qualtrics closed-loop ticketing lets you track every issue to resolution. Escalate and reassign tickets, create sub-tickets, and respond to customers at scale. Turn issues into brand- strengthening experiences.

Automate action

Set your own thresholds for automatic triggers to act on feedback instantly. Whether an automatic email, mobile alert, Slack chat, or anything else, we make it insanely simple to take action. Insights in, actions out.

Predictive Intelligence Engine

It’s like a crystal ball, but it actually works

Qualtrics has advanced, intelligent features built directly into its core, making Qualtrics the world’s smartest Experience Management PlatformTM.

Intelligent text analytics

Qualtrics analyzes open text, automatically suggests relevant topics, and assigns sentiment scores to individual comments.

Key driver analysis

Qualtrics automatically identifies and prioritizes key driver variables so you know where to focus your efforts.

Intelligent statistics

Qualtrics automatically relates dozens of variables and identifies statistically significant relationships in plain English with a single click.

Predictive regression

Qualtrics automatically runs the appropriate regression analysis prioritizing the highest correlated variables and enabling real-time modeling.


Weave experience data into all the mission critical systems of your business

Connect your data

Close the data loop with Qualtrics. Sixteen system-level integrations and dozens more through file transfer mean data flows back and forth to your internal and external systems—no coding required.

Seamless APIs

Qualtrics works where you work. Pull your contacts from Marketo. Share visualizations with Tableau. Collaborate with Slack, or integrate hierarchies from HR system. Connect with all the best technologies.

Automatic actions

Drive results by notifying teams based on any parameter you set, ensuring experience data drives the right actions in the systems you already use.

One Version

Always one version, always updated.

Software updates are a thing of the past. Cloud-based infrastructure mean no more downtime, no more version-itis, no more delays, and no more barriers between you and your experience insights.

Admin dashboards

Measure the health of your XM deployment with intuitive and actionable reports. Monitor usage, consumption, activity and user engagement from one location

Enterprise grade controls

Federal-grade security layers mean your data is safe from bad guys, Mother Nature, and Ctrl+Alt+Delete. With secure data centers, access control, cloud infrastructure, firewall and network security, and defensive monitoring, safety and security are a package deal.

Standardize on XM,
stay in control

Break down data silos. Centralize your X-data. Democratize access to insights with enterprise grade governance. Manage users, permissions, data and costs with XM Controls.

Costs. Managed.

No more sharing costs. No more pooling budgets. XM Controls meter and monitor consumption and track it back to the specific user, team, department or project.

One Security Model

A digital vault for your experience data

Qualtrics is the only experience management provider to hold three of the most important security accreditations - FedRAMP, ISO 27001 and HITRUST, to meet the security requirements of the most highly regulated industries and organizations. This is what the gold standard of security looks like.

Security controls

Locked. Down. Data encryption, SMTP and DKIM email protocols, and client controlled single sign on, mean that your data stays between you and your respondents. Right where you want it.

Data ownership

Your intellectual property stays with you, not the sales rep that just jumped ship. You always see, own, and retain all data gathered. Grant or revoke access at any time. With secure data centers, access control, cloud infrastructure, firewall and network security, and defensive monitoring, safety and security are a package deal.

Regional compliance

Your data, right next door. With data centers in key jurisdictions worldwide, you can tailor your storage and transmission to match regional policies with features like GDPR one-touch erasure.

Tailored access

No more file-swapping snafus. Role-based dashboard access, and anonymity thresholds for sensitive data mean that only the right eyes get the right views.

Platform Foundation

Build your experience management program on the most powerful platform in the industry


Want four languages, five countries, and 1 million responses, all in two weeks? Yea, we can handle it. Global data centers, automatic software upgrades, open APIs and data integration insert Qualtrics into every essential system. For one user or thousands of users, Qualtrics is ready.


Software that speaks the same language, even when respondents don’t. Fourteen languages native to the platform mean respondents see the survey in their preferred language, and with just one survey containing all translations, all results feed into the same dataset.

Identity + privacy

Privacy when it matters. Use response thresholds, anonymous distribution, and anonymity controls for sensitive projects. Confidentiality ensures the system links individual data sets with identifying information only if you choose to.

Welcome to the Experience Management PlatformTM

Four applications to manage the four key experiences of business

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Delight customers at every touchpoint. Monitor, respond and improve every interaction along the customer journey.

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Uncover product needs, prioritize features, and predict market trends.

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Drive employee excellence by measuring and optimizing every stage of the employee lifecycle.

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Increase brand equity, test and improve advertising, and identify your essential brand drivers.

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